Martin Rix

Belong is an award winning and innovative not-for-profit organisation based in the North West. The organisation runs eight community focused care villages, each of which provides a range of care, housing and support options for older people, as well as extensive communal amenities that are also open to the public. These include bistros, hair salons, specialist gyms and entertainment venues with licensed bars. Belong also runs homecare and daycare services, with each village operating as a hub.

Belong’s residents live in small ‘households’ with modern open plan layouts, each having its own kitchen and communal living space. Belong specialises in dementia care and also employs specialist Admiral Nurses in conjunction with Dementia UK.

Martin combines extensive experience in specialist dementia and nursing services with a passion for a team approach to care and a strong belief that older people should be enabled to be active participants in their communities and in control of the support they receive.

Prior to joining Belong, Martin worked for another care provider for ten years, including leading the organisation through Covid. Before developing a passion for social care, he also had a career in property and is a chartered surveyor.

Martin lives in Cheshire with his wife and twin daughters and is passionate about music, sports and the arts.

Speaker Details
  • Chief Executive Officer, Belong Villages