Wendy Powell is the founder of MUTU System, a clinical pelvic health and core rehabilitation programme for women across the whole life course, pregnancy through menopause. Built direct-to-consumer, MUTU has reached more than 150,000 women across over 100 countries, roughly half in the US and half in the UK, and holds one of the largest longitudinal pelvic health outcomes datasets anywhere. Alongside, MUTU holds an NHS contract through the Medway Women’s Health Hub, an independent health economic evaluation commissioned by Health Innovation Kent Surrey Sussex, ORCHA assessment and DTAC alignment, and a listing on Optum Now in the United States. Wendy has spent more than a decade teaching and advocating that ‘common’ is not inevitable.