James is responsible for Product Marketing alongside the development and delivery market leading digital health and care propositions and solutions. Having spent 25 years as a technology specialist from start-up to large corporate organisations the likes of Fujitsu, Vodafone & Siemens as a digital storyteller with a focus on leading edge Innovation, Wearables, and Telecoms. Working across both public and private sectors to help organisations drive value from the data they have and supporting business digital transformation and achieve improved customer outcomes.