Fred Lloyd George began his career in the Foot Guards, training at Sandhurst before serving in Afghanistan and acting as Equerry to members of the royal family. After leaving the army in 2015, he joined a home care tech start-up, leading strategic operations and growing the business from zero to over 600 customers. He went on to manage strategic delivery at NHS Digital’s Digital Adult Social Care team during the COVID-19 pandemic.
These experiences, combined with supporting friends and family through care challenges of their own, led Fred to co-found Hamilton George in 2020 alongside ex-Army colleague Alex Hamilton. The agency delivers a highly personalised service for a select number of private clients across the UK. Fred has also co-launched My Lighthouse Care, a digital platform helping families find and hire carers independently.