I’m Bailey, founder of Be Great Fitness. Raised by my grandparents, I saw early on how important movement and community are in later life. I started running seated exercise sessions in care homes to tackle inactivity and isolation, and it quickly grew into a national service.
We’ve now worked with thousands of care home residents across the UK, supported by a team of coaches. We have never charged a resident to take part, homes and partner organisations fund our work because movement should be a basic standard of care.
Online, our work has grown to 102k followers on Instagram, 128k on TikTok and 34k on Facebook, with millions of views inspiring others to bring exercise to older adults.
I also co produced a national white paper with Care England and NHS partners showing how regular, accessible exercise can reduce falls, build confidence and save millions in preventable healthcare costs.
Less sitting, more living.